In your search for ways to make a positive impact on your bottom line, have you considered using a bilingual call center? If your products or services have an appeal to the Spanish-speaking community on the U.S. and you’re still only marketing in English, it’s quite likely you’re missing out on a large segment of the market you could otherwise be attracting.
Why a Bilingual Call Center Makes Sense in the Current Business Environment
To better understand why having the ability to market to the Spanish-speaking consumers in the U.S. you need only see a few startling statistics.
• Hispanics represent the largest and fastest growing consumer market segment in America today.
• Hispanic residents of the U.S., 5 years and older, who spoke Spanish at home in 2010 were 37 million, or 75.1% of the entire group. The major takeaway here is that the majority of Hispanics (a whopping 59%) claim to speak only Spanish at home, with another 33% indicating they speak Spanish at least half of the time.
• Hispanics accounted for 11% of all online purchases ($2.2 billion) made in the United States in the first quarter of 2012.
• As of July 2011, the estimated Hispanic population of the United States was 52,000,000, making them the nation's largest ethnic or racial minority. Hispanics now comprise a full 16.7% of the United States total population.
• 1 in 6 Americans is now a Hispanic.
• U.S. Hispanics now spend more than $1 million per minute!
• Cultural affinities run deep, and when Hispanics are pleased with a service, they have been shown to spread the word among family and friends.
What Types of Services Can You Expect from a Bilingual Call Center?
Here’s a short list of the types of services a bilingual call center can accomplish for your business.
• Internet marketing
• Surveys and lead generation
• Inbound customer care
• Order taking and order processing
• Direct marketing
• Technical support and help desk
• Telemarketing and telesales
• Social media marketing
• Mobile marketing
Services can be tailored to your business’ particular needs, and your scripts are used by the trained staff, most of whom are native speakers.
Many bilingual call centers are full service marketing providers who can integrate your campaigns into your existing businesses seamlessly. They know your customers, and speak the language!
Who to Choose as Your Bilingual Call Center?
Clearly the best choice for this type of service is ListenUpEspanol, a winner of a Company of the Year honor in the Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts. ListenUpEspanol has their corporate headquarters in Portland, Maine, with a 500-seat call center in Hermosillo, Mexico. Check them out as your choice for a bilingual call center toda
Why a Bilingual Call Center Makes Sense in the Current Business Environment
To better understand why having the ability to market to the Spanish-speaking consumers in the U.S. you need only see a few startling statistics.
• Hispanics represent the largest and fastest growing consumer market segment in America today.
• Hispanic residents of the U.S., 5 years and older, who spoke Spanish at home in 2010 were 37 million, or 75.1% of the entire group. The major takeaway here is that the majority of Hispanics (a whopping 59%) claim to speak only Spanish at home, with another 33% indicating they speak Spanish at least half of the time.
• Hispanics accounted for 11% of all online purchases ($2.2 billion) made in the United States in the first quarter of 2012.
• As of July 2011, the estimated Hispanic population of the United States was 52,000,000, making them the nation's largest ethnic or racial minority. Hispanics now comprise a full 16.7% of the United States total population.
• 1 in 6 Americans is now a Hispanic.
• U.S. Hispanics now spend more than $1 million per minute!
• Cultural affinities run deep, and when Hispanics are pleased with a service, they have been shown to spread the word among family and friends.
What Types of Services Can You Expect from a Bilingual Call Center?
Here’s a short list of the types of services a bilingual call center can accomplish for your business.
• Internet marketing
• Surveys and lead generation
• Inbound customer care
• Order taking and order processing
• Direct marketing
• Technical support and help desk
• Telemarketing and telesales
• Social media marketing
• Mobile marketing
Services can be tailored to your business’ particular needs, and your scripts are used by the trained staff, most of whom are native speakers.
Many bilingual call centers are full service marketing providers who can integrate your campaigns into your existing businesses seamlessly. They know your customers, and speak the language!
Who to Choose as Your Bilingual Call Center?
Clearly the best choice for this type of service is ListenUpEspanol, a winner of a Company of the Year honor in the Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts. ListenUpEspanol has their corporate headquarters in Portland, Maine, with a 500-seat call center in Hermosillo, Mexico. Check them out as your choice for a bilingual call center toda
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