What would you say if I told you that simply by utilizing Spanish call center services you could unlock the door to a staggering 16.3% of the U.S. market? That’s the number represented by the over 50 million Hispanics in the United States, and the demographic is growing exponentially! Hispanics are projected to grow to more than 66 million by 2020, and that is simply a market segment not to be ignored!

How can Spanish call center services make a difference in the U.S.?
The vast majority of Hispanics living in the United States maintain strong ties to their cultural heritage. At this time, some 35 million US residents are still speaking Spanish at home, and a study by People en Español found that 55% of Hispanics in the US are relatively ‘unacculturated’. This group is the least assimilated, and living culturally isolated in majority-Hispanic communities. It comes as no surprise then, that this group prefers to communicate in their native language.

Spanish call center services bridge the cultural and language gap that exists in these communities by presenting your products and services in ways and words that Spanish speakers can understand.

What types of services can I expect?

Spanish call center services can run the gamut from handling inbound sales calls, scripting, social media marketing, internet marketing, live chat, nonprofit fundraising, customer service, upselling and cross-selling, mobile marketing and much more.

Having your existing staff attempt to handle these tasks, even if they do speak some Spanish, is basically settling for what you can do rather than setting your company up for the best outcome by utilizing the technology and human talents available to you.

Call center agents are highly trained to deliver your scripting and sales material exactly how you want it presented. This also enables you to focus on other aspects of your business that demand your attention, confident in knowing that this vast segment of the market is being served.  

Where do you find the best Spanish call center services?

Clearly the best Spanish call center services come from a company named ListenUpEspanol. The INC500 has ranked Listen Up Espanol No. 1 in Business Products and Services and No. 27 among Fastest Growing Private Companies. They are based in Portland, Maine, with some 800 native speaking agents working out of their call center located in Hermosillo, Mexico. You would be wise to partner with ListenUpEspanol.com today!

It’s more than a little bit strange that many American companies haven’t heard of or are not utilizing a Spanish call center in their businesses. It’s strange because they are missing out on a significant portion of the North American market simply by not employing someone who speaks the language!

Studies have shown that many Americans whose first language is Spanish are far more comfortable dealing with someone who not only can converse in the native tongue, but has some semblance of the culture. Let’s look at some of the ways that a Spanish call center can help your business in selling to the Hispanic market.

A Spanish call center can help build your brand

Helping you to build your brand within the U.S. Hispanic market is a great deal easier when you are able to engender trust and goodwill at the most basic of levels. Hispanics are easily the fastest growing ethnic segment in the United States; expected to grow 167 percent from 2010 to 2050, compared to 42 percent for the total population, and they represent a robust $1.2 trillion in buying power.

Several studies have shown that Hispanic buyers tend to be very loyal when introduced to a brand they like, and will pass a recommendation around to friends and family. Moreover, high income Hispanic households are also rising in numbers, right along with their net worths. This is affecting home sales, which in turn trickles down to other consumer markets.

A dedicated team at your service

Employing a team of native speakers to handle your Spanish speaking customers and prospects will definitely help you carve out your place in this growing market segment. Spanish call center employees can help with many and varied marketing tasks, such as inbound sales and marketing calls, internet marketing, social media marketing, customer service and more. Employees are trained in converting calls to sales, and are incentivized to improve performance. This also frees up your staff to handle other marketing tasks they may be better suited for.

Where can you find a competent Spanish call center?

We think the best Spanish call center is ListenUpEspanol. They have headquarters in Portland, Maine, and boast a new 500-seat modern call center in Hermosillo, Mexico. Their 800+ native Spanish speaking agents can offer teleservices to your customers. The recipient of many awards, ListenUpEspanol.com can help you reach the U.S. Hispanic market!