I wonder if someone were to tell you that by not doing one simple thing in your business (Spanish marketing) you were ignoring nearly 17% of the buying public in the U.S., you’d be concerned and want to change that.

Of course you would! So if you aren’t already using Spanish marketing in your business, you’ll want to get right on it!

Not only is that sizable segment of the population eager for your products and services, the culture of which they are a part is a very loyal one, meaning that once you’ve shown you can take care of their needs, they will reciprocate!

A few mind-blowing statistics that should get your attention about Spanish marketing:

•    69% of Hispanics who were surveyed used social media at least once a day, compared to 62% of non-Hispanics.
•    Hispanics’ visits to the top 500 retail Web sites tracked by Experian’s Hitwise was a whopping 21% higher than the rest of the online population.
•    84.2% of U.S. Hispanic consumers have actively searched for a coupon online, compared to 70.6% of all U.S. consumers.
•    52 million Hispanics are currently residing in the United States, making them easily the largest minority population in the country.
•    Hispanic purchasing is expected to grow 48.1% by 2016, reaching $1.6 trillion in consumer expenditures, while for the rest of the U.S. population, the growth rate is only 27.5%.

An easy way to get into Spanish marketing for your business.

One very easy entry into this huge market of Spanish speaking consumers living in the U.S. is through the use of bilingual call center services. These services employ only native speaking employees who will work from your scripts to deliver a myriad of services for your company.

Some of the many services offered would include internet marketing, social media marketing, customer service, help desk, technical services, inbound and outbound marketing and much more. 

They speak the language you and the rest of your staff perhaps aren’t fluent in, and this can make all the difference! Moreover, handing off these pieces of your marketing mix to those better able to handle it will free up key staff for other key marketing duties.

Which is the best Spanish marketing company to choose?

The best choice, in our mind, would have to be Listen Up Espanol. With corporate offices in Portland, Maine, and a new 500-seat call center staffed by more than 800 native-speaking agents in Hermosillo, Mexico, Listen Up Espanol is an award-winning company, being voted Company of the Year by the Best in Biz Awards for 2013.
Be sure and check out Listen Up Espanol for your Spanish marketing needs, and start cultivating a far larger market than you might have imagined was available to you!

Telemarketing in Spanish is an easy way to make a large difference in your bottom line. The demographics revealing the huge market that responds to Spanish only is staggering, and your business needs to look into this if you sell anything at all that a Hispanic individual might want.

Let’s Gaze at the Numbers…

To get a picture of how vast and ripe this market is, consider the following:

·         Hispanics make up 16.7 percent of the nation's total population, around 52,000,000. The projected Hispanic population of the United States will be 132.8 million by July 1, 2050. 1 in 6 Americans is now a Hispanic.

·         The Hispanic estimated buying power in 2012 is $1.2 trillion dollars.

·         A large majority of Hispanics (59 percent) speak Spanish all the time, with another 33% reporting that they speak Spanish at least 50% of the time.

·         Of U.S. Hispanic residents 5 and older, 37 million or 75.1% spoke Spanish at home.

Six Reasons Why You Need to Be Telemarketing in Spanish

1.    The Hispanic market is family driven – Hispanics tend to share their experiences with good products and services widely among their social sphere. This is becoming even more prevalent with the adoption of social media in the Spanish speaking communities. What’s more, Hispanics are very brand loyal.

2.    Native Spanish speaking agents relate – Cultural differences matter, and having a native speaker addressing your customer’s needs and concerns can make all the difference. And it’s not simply the language, but the culture itself.

3.    It will free up staff for other marketing purposes – Having a trained team handling all your telemarketing in Spanish, you and the rest of your staff can devote time and energy to other marketing tasks you are more suited to handle.

4.    They can handle a multitude of marketing-related tasks – Call center employees are highly trained to not only handle your calls according to script, but can upsell or cross-sell other merchandise, and can also execute social media campaigns, direct sales, customer service and more. 

5.    They utilize your script – You decide what your message will be, and it will be executed according to your wishes!

6.    You get to explore an entirely new market segment! – A vast new market will now be open for your business, and it is one that is only getting larger as time goes on!

So Which Telemarketing in Spanish Company Is the Best?

ListenUpEspanol, winner of a Best in Biz Award for Company of the Year in 2013, is far and away the best choice for telemarketing in Spanish. With corporate offices in Portland, Maine, and with a 500-seat, state-of-the-art call center in Hermosillo, Mexico, ListenUpEspanol is ready to become your answer for telemarketing in Spanish! 

In your search for ways to make a positive impact on your bottom line, have you considered using a bilingual call center? If your products or services have an appeal to the Spanish-speaking community on the U.S. and you’re still only marketing in English, it’s quite likely you’re missing out on a large segment of the market you could otherwise be attracting.  

Why a Bilingual Call Center Makes Sense in the Current Business Environment

To better understand why having the ability to market to the Spanish-speaking consumers in the U.S. you need only see a few startling statistics.

•    Hispanics represent the largest and fastest growing consumer market segment in America today.
•    Hispanic residents of the U.S., 5 years and older, who spoke Spanish at home in 2010 were 37 million, or 75.1% of the entire group. The major takeaway here is that the majority of Hispanics (a whopping 59%) claim to speak only Spanish at home, with another 33% indicating they speak Spanish at least half of the time.
•    Hispanics accounted for 11% of all online purchases ($2.2 billion) made in the United States in the first quarter of 2012.
•    As of July 2011, the estimated Hispanic population of the United States was 52,000,000, making them the nation's largest ethnic or racial minority. Hispanics now comprise a full 16.7% of the United States total population.
•    1 in 6 Americans is now a Hispanic.
•    U.S. Hispanics now spend more than $1 million per minute!
•    Cultural affinities run deep, and when Hispanics are pleased with a service, they have been shown to spread the word among family and friends.

What Types of Services Can You Expect from a Bilingual Call Center?

Here’s a short list of the types of services a bilingual call center can accomplish for your business.
•        Internet marketing
•        Surveys and lead generation
•        Inbound customer care
•        Order taking and order processing
•        Direct marketing
•        Technical support and help desk
•        Telemarketing and telesales
•        Social media marketing
•        Mobile marketing

Services can be tailored to your business’ particular needs, and your scripts are used by the trained staff, most of whom are native speakers.

Many bilingual call centers are full service marketing providers who can integrate your campaigns into your existing businesses seamlessly. They know your customers, and speak the language!

Who to Choose as Your Bilingual Call Center?

Clearly the best choice for this type of service is ListenUpEspanol, a winner of a Company of the Year honor in the Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts. ListenUpEspanol has their corporate headquarters in Portland, Maine, with a 500-seat call center in Hermosillo, Mexico. Check them out as your choice for a bilingual call center toda

What would you say if I told you that simply by utilizing Spanish call center services you could unlock the door to a staggering 16.3% of the U.S. market? That’s the number represented by the over 50 million Hispanics in the United States, and the demographic is growing exponentially! Hispanics are projected to grow to more than 66 million by 2020, and that is simply a market segment not to be ignored!

How can Spanish call center services make a difference in the U.S.?
The vast majority of Hispanics living in the United States maintain strong ties to their cultural heritage. At this time, some 35 million US residents are still speaking Spanish at home, and a study by People en Español found that 55% of Hispanics in the US are relatively ‘unacculturated’. This group is the least assimilated, and living culturally isolated in majority-Hispanic communities. It comes as no surprise then, that this group prefers to communicate in their native language.

Spanish call center services bridge the cultural and language gap that exists in these communities by presenting your products and services in ways and words that Spanish speakers can understand.

What types of services can I expect?

Spanish call center services can run the gamut from handling inbound sales calls, scripting, social media marketing, internet marketing, live chat, nonprofit fundraising, customer service, upselling and cross-selling, mobile marketing and much more.

Having your existing staff attempt to handle these tasks, even if they do speak some Spanish, is basically settling for what you can do rather than setting your company up for the best outcome by utilizing the technology and human talents available to you.

Call center agents are highly trained to deliver your scripting and sales material exactly how you want it presented. This also enables you to focus on other aspects of your business that demand your attention, confident in knowing that this vast segment of the market is being served.  

Where do you find the best Spanish call center services?

Clearly the best Spanish call center services come from a company named ListenUpEspanol. The INC500 has ranked Listen Up Espanol No. 1 in Business Products and Services and No. 27 among Fastest Growing Private Companies. They are based in Portland, Maine, with some 800 native speaking agents working out of their call center located in Hermosillo, Mexico. You would be wise to partner with ListenUpEspanol.com today!

It’s more than a little bit strange that many American companies haven’t heard of or are not utilizing a Spanish call center in their businesses. It’s strange because they are missing out on a significant portion of the North American market simply by not employing someone who speaks the language!

Studies have shown that many Americans whose first language is Spanish are far more comfortable dealing with someone who not only can converse in the native tongue, but has some semblance of the culture. Let’s look at some of the ways that a Spanish call center can help your business in selling to the Hispanic market.

A Spanish call center can help build your brand

Helping you to build your brand within the U.S. Hispanic market is a great deal easier when you are able to engender trust and goodwill at the most basic of levels. Hispanics are easily the fastest growing ethnic segment in the United States; expected to grow 167 percent from 2010 to 2050, compared to 42 percent for the total population, and they represent a robust $1.2 trillion in buying power.

Several studies have shown that Hispanic buyers tend to be very loyal when introduced to a brand they like, and will pass a recommendation around to friends and family. Moreover, high income Hispanic households are also rising in numbers, right along with their net worths. This is affecting home sales, which in turn trickles down to other consumer markets.

A dedicated team at your service

Employing a team of native speakers to handle your Spanish speaking customers and prospects will definitely help you carve out your place in this growing market segment. Spanish call center employees can help with many and varied marketing tasks, such as inbound sales and marketing calls, internet marketing, social media marketing, customer service and more. Employees are trained in converting calls to sales, and are incentivized to improve performance. This also frees up your staff to handle other marketing tasks they may be better suited for.

Where can you find a competent Spanish call center?

We think the best Spanish call center is ListenUpEspanol. They have headquarters in Portland, Maine, and boast a new 500-seat modern call center in Hermosillo, Mexico. Their 800+ native Spanish speaking agents can offer teleservices to your customers. The recipient of many awards, ListenUpEspanol.com can help you reach the U.S. Hispanic market!