It’s more than a little bit strange that many American companies haven’t heard of or are not utilizing a Spanish call center in their businesses. It’s strange because they are missing out on a significant portion of the North American market simply by not employing someone who speaks the language!

Studies have shown that many Americans whose first language is Spanish are far more comfortable dealing with someone who not only can converse in the native tongue, but has some semblance of the culture. Let’s look at some of the ways that a Spanish call center can help your business in selling to the Hispanic market.

A Spanish call center can help build your brand

Helping you to build your brand within the U.S. Hispanic market is a great deal easier when you are able to engender trust and goodwill at the most basic of levels. Hispanics are easily the fastest growing ethnic segment in the United States; expected to grow 167 percent from 2010 to 2050, compared to 42 percent for the total population, and they represent a robust $1.2 trillion in buying power.

Several studies have shown that Hispanic buyers tend to be very loyal when introduced to a brand they like, and will pass a recommendation around to friends and family. Moreover, high income Hispanic households are also rising in numbers, right along with their net worths. This is affecting home sales, which in turn trickles down to other consumer markets.

A dedicated team at your service

Employing a team of native speakers to handle your Spanish speaking customers and prospects will definitely help you carve out your place in this growing market segment. Spanish call center employees can help with many and varied marketing tasks, such as inbound sales and marketing calls, internet marketing, social media marketing, customer service and more. Employees are trained in converting calls to sales, and are incentivized to improve performance. This also frees up your staff to handle other marketing tasks they may be better suited for.

Where can you find a competent Spanish call center?

We think the best Spanish call center is ListenUpEspanol. They have headquarters in Portland, Maine, and boast a new 500-seat modern call center in Hermosillo, Mexico. Their 800+ native Spanish speaking agents can offer teleservices to your customers. The recipient of many awards, ListenUpEspanol.com can help you reach the U.S. Hispanic market!




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